Free practical resource / Cold calling

How to increase your human connect rate to book more meetings

Give your SDRs more opportunities to talk to the right prospects by checking phone-number quality before they dial. Here’s a simple validation workflow you can add after enrichment.

By My Auto Ops · Practical field guide · Free, no signup

What is a human connect rate?

A human connect rate measures how often outbound calls reach a person rather than going unanswered or reaching voicemail. When comparing results, use a consistent definition and track whether you are reaching the intended prospect.

Validate prospect phone numbers before dialing

Start with your usual enrichment process to find prospect phone numbers. Then validate the numbers with Trestle. Use its Real Contact v2 API to check four signals:

1. Prospect match. Check whether the number matches the person you want to reach.
2. Line type. Identify whether the number is a mobile or landline.
3. Number grade. Prioritize records that receive a Grade A result.
4. Activity score. Use the activity signal to prioritize records with scores of 80–100.

Measure the impact on your own outbound workflow

Compare validated and unvalidated records using the same audience, calling approach, and measurement window. Track human connections and booked meetings separately: reaching a person is an opportunity, not a meeting booked.

Only contact prospects where permitted. Respect applicable calling rules, opt-outs, and do-not-call requirements. Phone validation is a quality check, not consent to call.

Want help putting this into practice?

My Auto Ops builds prospect enrichment, data-validation, and outbound workflows for B2B revenue teams. Explore our GTM services or tell us about your current setup.